Envision a food system that serves public health using seeds, soil and British sunshine
If you enjoy cooking from scratch,
then share our vision . . .
to unbrand and restore mealtime ​
​
​
by reducing our dependence on packaging waste and
​
by supporting farmers who can grow flavourful ingredients using British soil and sunshine.
For starters- NURTURAL FOOD is working with local short supply chain partners: farming innovators, refill retail and community food service.
On EARTH DAY 2025- we launched Day Zero of a flavour-driven action experiment to create a sustainable marketplace for URBeans (short for UK Registered Beans) and other MAGIC ingredients for scratch-cooking.
Our aim- to boost healthier eating at mealtime with ingredients grown in British soil and sunshine, cooked from scratch in British kitchens, and all with less packaging waste. Beans are really cool.
Our ambition- to improve everyone's access, across our country, to a sustainable environment through the collective power of healthier food cooked from scratch.
We're launching local in the Midlands with a familiar starting ingredient, the common bean and planning for national growth of the marketplace.
Think of it as actioning our low-tech,
MEAL TECH revolution
​
World Pulse Day, Feb 2024
URBean EATING launched on World Pulse Day 2022 as a portal for sharing stories of how we're beginning locally and thinking nationally about public health using UK registered Beans (URBeans) as the starter ingredient.
Since then, we have been closing-the-loop with community partners including food preparers (cooks and bakers) and food producers (farmers and gardeners).
​
For World Pulse Day 2024, we gathered to enjoy a taste of saucy URBeans on sour dough bread, boosted for fibre and protein with Godiva bean flour.
​
Local chefs shared recipes featuring Godiva URBeans in a food tasting event organised by 'Tales from Coventry Tables' to celebrate in Coventry's year as UK City of Culture. Guests at home booked for the online event with many choosing to collect a food Taster Box beforehand to eat-a-long with the online show. The box contained four taster pots of recipes cooked by the chefs featuring beans grown at the University of Warwick research farm.
Recipes included an 'Almost Naked' bean dish; a Ugandan/Gujarati fusion curry; Libyan beans with couscous; and a sweet bean bread topped with bean butter.
